Total Care FM’s Managing Partner, Aboud Abu Gharbieh, recently attended The Big 5 Saudi Arabia, the region’s premier construction and infrastructure event. As the Middle East’s largest platform for industry advancements, The Big 5 brings together global leaders in building materials, smart construction, facilities management, and sustainability, aligning with the objectives of Saudi Vision 2030. Mr. Abu Gharbieh’s participation underscores Total Care FM’s commitment to adopting innovative solutions, fostering strategic partnerships, and enhancing operational efficiency in the facilities management sector. By integrating key insights from the event, Total Care FM remains dedicated to delivering sustainable, high-quality, and cost-effective solutions to support the evolving needs of the industry.

- FM Technology Implementation of the Year Nomination

MENA Facilities Management

At Total Care FM, corporate social responsibility (CSR) is at the heart of what we do. Today, our team proudly participated in the cleaning of Al Husseini Mosque, the oldest and most historic mosque in Amman.

This initiative was part of our preparations for Eid Al-Fitr, ensuring a clean and welcoming environment for worshippers as they come together to celebrate this joyous occasion. By maintaining the cleanliness of such an important landmark, we continue to support our community and uphold Jordan’s cultural and religious heritage.

A big thank you to our dedicated team members who took part in this meaningful effort! Together, we continue to make a positive impact. 🌍✨

Airport International Group (AIG) has announced the introduction of four state-of-the-art cleaning robots at Queen Alia International Airport (QAIA), in collaboration with MENA Facilities Management. This initiative represents a significant advancement in cleaning processes, resource allocation and overall efficiency, highlighting the AIG's commitment to technology adoption and maintaining a clean and hygienic environment for passengers, employees and visitors.

This step is part of a comprehensive facility cleaning service transformation initiated in October of last year with MENA Facilities Management, a joint venture between Elegancia Facilities Management, a subsidiary of Estithmar Holding Q.P.S.C and Total Care Facilities Management. This strategic partnership includes janitorial and custodial services for all Terminal Building areas, high-altitude cleaning, terminal sanitization and waste segregation.
Additionally, the partnership will leverage real-time data collection and analysis to streamline cleaning operations in response to passenger traffic patterns and evolving needs. This technology-centric approach allows cleaning staff to address high-traffic areas proactively and ensure a consistently pristine environment.
"We constantly strive to provide our passengers, employees and visitors with exceptional facilities for a truly comfortable experience while at QAIA. With MENA Facilities Management, we are dedicated to enhancing our airport journey, setting new benchmarks for cleanliness and comfort, while underscoring our unyielding pursuit of a welcoming atmosphere where passengers feel at home," stated Airport International Group CEO, Nicolas Deviller.
Aboud Abu Gharbieh, CEO of MENA Facilities Management valued the partnership with Airport Inetrnational Group, saying," We are thrilled to our latest contribution to Queen Alia International Airport through the provision of four state-of-the-art high-tech cleaning robots. This collaboration reflects our commitment to leveraging cutting-edge technology to enhance operational efficiency and maintain the highest standards of cleanliness in one of the region’s most important aviation hubs. Our goal is to support the airport’s ongoing efforts to provide a safe and welcoming environment for travelers, and we look forward to working together to achieve this vision."

- FM Executive of the Year nominated & shortlisted

Aboud Abu Gharbieh – Total Care FM

- FM Mobilisation of the Year shortlisted

MENA Facilities Management - QAIA

The Jordanian FM industry in general is considered as vulnerable due to many elements and appointing a third party service provider is the one of the biggest challenges this domain faces as it moves forward slowly. It is estimated that outsourcing Soft FM service providers does not exceed 30% of the total market volume and hence it is highly expected to grow tremendously in 5 years down the line.

It is very important to admit that regional FM players started playing a great role for the past decade when they decided to come and invest in Jordan to add value to big real estate developers who were looking for such third party service providers to maintain their assets healthy and neat at the same time and of course deliver the ROI forecasted within anticipated investment period. 

Having said the above, a lot of local Soft FM service providers seized opportunity and started considering to evolve and develop their skill set as well as approach towards this industry. Local companies eventually and in a few years started to rub shoulders with big regional players and get into big bids and won a few of them.

Looking at the Soft FM domain scene in Jordan nowadays, we can imply that it is developing within a considerable decent pace. An appetite is very clearly seen for those who are really willing to maintain and increase their presence and market share leveraging on the increasing demand from both the private as well as public sectors.

The growth we have indicated above of course has some pain along the way, I personally believe that survival in such hugely competitive market is for the fittest which is not only depending on the financial aspect; it needs a lot of dedication, culture & market canvas awareness, openness to expansions & MA’s, quality deliverables, flexibility for add-ons and finally local laws and regulations compliance.

As we go and get invited as well as qualified for current and coming up projects respectively; technology has imposed itself as clients are becoming indulged with the fact that they need to maximize their utilization of resources. Accordingly, Soft FM service providers have no choice but to propose their best IT solutions to have the operations as optimized and cost effective as possible.

Educating current and potential clients on the pros IT solutions can add to their facilities and the cons that will be demolished was a huge contributor towards digitizing the FM industry. It is very clear that IT part therein the latest received RFPs is one essential component and as a matter of fact has an evaluation weight once proposed.

Finally, Soft FM in Jordan is on the verge of evolving and expanding as clients are becoming more educated about the services provided which will enable them to enjoy conducting their own core activities and have less stress in the business environment in general.

The author:

Total Care FM General Manager: Aboud Abu Gharbieh

Clean Middle East Magazine